> For the complete documentation index, see [llms.txt](https://docs.desire.acik.in/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.desire.acik.in/welcome-to-desire-ai.md).

# Welcome to Desire AI

**Desire AI** is a SaaS platform built to automate, standardize, and govern banner creation workflows at scale. It replaces manual, repetitive creative operations with a structured, auditable, and AI-assisted system, enabling teams to move faster without compromising brand control or quality.

 

For Swiggy, Desire AI enables:

* **Significant reduction in operational effort and manual headcount** involved in banner production
* **Faster turnaround times** for campaign creatives, from brief to publish
* **Strong governance and control** through approvals, audit trails, and version history
* **Seamless scaling of banner production** across cities, languages, formats, and campaign types

 

At its core, Desire AI bridges creativity and scale—allowing marketing teams to focus on strategy and impact, while the platform reliably handles execution complexity.

### Jump right in

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h4><i class="fa-bolt">:bolt:</i></h4></td><td><strong>Desire Concepts</strong></td><td>Learn how Desire works</td><td></td><td></td><td><a href="/getting-started/desire-concepts.md">Desire Concepts</a></td></tr><tr><td><h4><i class="fa-leaf">:leaf:</i></h4></td><td><strong>The Landing Page</strong></td><td>Explore Desire apps</td><td></td><td></td><td><a href="/basics/landing-page.md">Landing Page</a></td></tr><tr><td><h4><i class="fa-globe-pointer">:globe-pointer:</i></h4></td><td><strong>Admin Apps</strong></td><td>Administer Desire</td><td></td><td></td><td><a href="/getting-started/creating-your-account.md">Creating your Desire Account</a></td></tr></tbody></table>