BAU

Designing BAU (Business-as-Usual) assets in Desire follows the same workflow as campaign-based asset creation. The only difference occurs at the very first step of the creation wizard, where the operator selects BAU instead of Campaign. Once this selection is made, the subsequent steps—asset setup, editing, approvals, and exporting—remain identical to the campaign flow, ensuring a consistent user experience.

BAU assets are managed through a dedicated BAU Dashboard, which provides its own listing and search capabilities tailored for always-on or recurring assets. This separation helps teams clearly distinguish BAU work from time-bound campaigns, while still benefiting from the same powerful creation, governance, and export mechanisms used across the platform.

We recommend that you review the campaign-related documents if you haven't already and everything in BAU follows the same approach.