Themes

Themes are a great way to organise Asset Templates that have a visually similar theme together. The picture below shows how different Asset Templates are grouped together by virtue of having a similar design language.

In addition to being a wrapper for Asset Templates that look similar, themes also allow the designer to add a Style Prompt and Reference Images. These can be used by image generating models to ensure that images generated for a template are consistent with the theme. This is described in detail below.

Managing Themes

You can manage themes by accessing the application by selecting Create Theme from the Landing Page (Click the Home icon in the sidebar).

Since themes are grouped under Verticals (read concepts for more), select a Vertical from the dropdown to list all themes under that vertical.

There is an additional filter to drill down into Campaign themes and BAU themes. Click on any theme to dive into its details.

The following sections appear for an existing theme:

Vertical Name - The vertical to which this theme belongs.

Theme Name - The name of the theme

Theme Type - Indicates whether this is a Campaign theme or a BAU theme. Themes in the campaign/flow creation depend on this setting. Setting this as Campaign, for example, means that you can use this theme when creating a campaign, while setting this as BAU means that this will appear for BAU workflows.

Style Prompt - When generating graphical assets, we want to ensure that the images follow the design language of the theme. The style prompt offers designers an opportunity to influence the models by providing descriptive prompts that can be honoured while generating images. This could include details on lighting and shadows, thematic description of images, etc.

How does Style Prompt work? - In a nutshell, think of it as prepending the style prompt to the image generation prompt. So, whether you are generating images of an apple or a burger, the text of the style prompt will be prepended.

Two things to note about Style Prompts - (1) They are optional at a theme level. (2) They are optional when generating images, and the option should be explicitly selected to be honoured.

Reference Images - Reference images are another great way of intimating the model about what you are shooting for - It allows you to upload up to 3 sample images.

Think of it as telling the model - Here are a couple of sample images for your reference. Generate your image keeping this in mind.

Similar to Style Prompts, two things to note - (1) They are optional at a theme level. (2) They are optional when generating images, and the option should be explicitly selected to be honoured.

Theme Display Image - When creating assets for campaigns or BAU, the wizard has a step that allows users to select a theme. In addition to the name, it also can display an image to represent the theme. This field allows you to control what image should appear there.

You can consider uploading the image of one of the Asset Templates, a good example of a representative image.