# Campaigns

**Campaigns** are the core organisational unit in Desire. A campaign represents a single marketing initiative—such as a launch, promotion, festival, or regional push—and acts as a container for all related creative assets, configurations, and metadata.

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden></th></tr></thead><tbody><tr><td><strong>Campaign Dashboard</strong></td><td>The <strong>Campaign Dashboard</strong> provides a centralised view of all campaigns, allowing teams to track status, review assets, and quickly navigate into campaign details and actions.</td><td><a href="campaigns/campaign-dashboard">campaign-dashboard</a></td><td></td><td></td></tr><tr><td><strong>Creating Campaigns</strong></td><td>This page describes the step-by-step wizard that guides users through <a href="verticals">Vertical</a>, <a href="themes">Theme</a> and <a href="asset-templates">Asset Template</a> selection to create campaigns.</td><td><a href="campaigns/creating-campaigns">creating-campaigns</a></td><td></td><td></td></tr><tr><td><strong>Editing Campaigns</strong></td><td>Learn how to use Desire's AI integrations to generate images, enhance text and create beautiful templates using its intuitive user interface.</td><td><a href="campaigns/editing-campaigns">editing-campaigns</a></td><td></td><td></td></tr><tr><td><strong>Campaign Approvals</strong></td><td>Trust, but verify - We always want an additional pair of eyes to look over our work. Learn about Desire's approval workflow, and how campaigns flow through different statuses.</td><td><a href="campaigns/campaign-approvals">campaign-approvals</a></td><td></td><td></td></tr><tr><td><strong>Exporting Assets</strong></td><td>Once approved, the generated assets should be consumed - either downloaded or programmatically. Learn how Desire supports these.</td><td><a href="campaigns/exporting-assets">exporting-assets</a></td><td></td><td></td></tr></tbody></table>


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