Campaign Dashboard
Campaign Dashboard
The Campaign Dashboard is the primary workspace in Desire for viewing, managing, and tracking all campaigns. It provides a consolidated, real-time view of campaign status, ownership, and organisational context, allowing users to quickly understand what is in progress and take action.
The Campaign Dashboard is designed to:
Give a single source of truth for all campaigns in Desire
Enable quick discovery and filtering of campaigns
Surface campaign health and lifecycle state
Provide entry points to create, edit, and manage campaigns
High-Level Layout
The dashboard is structured into the following sections:
View Controls & Summary Metrics
Campaign List Table
View Controls & Filters
Above the campaign list, the dashboard provides controls to scope and organize data:
View By (Month Selector) - Allows filtering campaigns by creation period (e.g., December).
Vertical Selector - Enables narrowing campaigns by business Vertical
Search Bar - Free-text search across campaign name and identifiers.
Filter - Advanced filters can be applied and reset for refined views.
Summary Metrics
A quick snapshot of campaign status is shown at the top:
Total Campaigns
Completed Campaigns
Draft Campaigns
Pending Approval
These metrics help stakeholders instantly understand workload distribution and progress, and also act as quick filters to drill down by status.
Campaign List Table
The core of the dashboard is a tabular view of campaigns with the following columns:
Sl – Sequential index
Campaign ID – Unique identifier for internal tracking
Campaign Name – Human-readable campaign title
Status – Current lifecycle state (e.g., Draft)
Vertical Name – Business vertical the campaign belongs to
Created By – Campaign owner or creator
Created On – Campaign creation date
Each row represents a distinct campaign and serves as an entry point for deeper interaction.
Create New Campaign
A Create New action is available directly on the dashboard, enabling users to initiate a campaign without navigating away from the page. This encourages fast iteration and reduces workflow friction. Learn more about creating campaigns here.
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